I honestly thought it was a gimmick, but after installing, I had a very noticeable quicker throttle response and gear shifts, and my interior LEDs I installed use to show very dimly at night which bothered me a lot. But now they do not show a dim light at all and turns off completely as intended. I guess having more grounding actually helps take some of the load off the engine and other connected components that use electricity. Definitely recommend, especially if adding more power draws (chargers., aux lights, navi, subwoofers, etc.) to your G!